Apropos

(or, manifesto proclamations of commerce including vision, values, and interests) 

Once upon a time...

aTheoryofMirrors was born out of the idea that everything in our world is a reflection radiating back what we project upon it. A philosophical notion peering towards what and who we truly are in our soul, our humanity, and our personhood. Where it is that we might become closest and most identified to our truest self, within our body, our home, and the places where we find our light.

aTheoryofMirrors acts as a metabrand that facilitates the creation and collaboration in the design, production, and distribution of artisan products that share the core values of truth, beauty, and goodness.

aTheoryofMirrors is that which is aesthetically experimental and therefore maintains few fixed visual elements. It seeks not to follow conventional branding practices yet helps others to do so. Rather it thrives in experimentation, abstention, and creative play. It is the brand of not, and a story with no end.

aTheoryofMirrors despite its philosophical interests maintains as a small business grounded in pragmatism. Along with economic participation, the business celebrates in bringing mutually beneficial bonds and equity through its services, and choice quality within its offered goods.